Raasch Named New CEO of Zimmerman Architectural Studios


Milwaukee, WI (For Immediate Release)  —  Steve Raasch, AIA, LEED-AP, EDAC and current president of Zimmerman Architectural Studios, has been nominated as the firm’s new Chief Executive Officer.  Zimmerman Architectural Studios is one of Wisconsin’s oldest and most successful architecture firms and employs a professional staff of more than 110.  The firm provides a full spectrum of building design services including:  architecture, engineering, interior design, planning and landscape architecture.

Raasch succeeds Dave Stroik, AIA, who has led the firm since being named president and CEO in 1999.

Steve’s passion for his profession, innovative approach and commitment to client service led to his appointment as CEO.  Steve has driven the reinvention of Zimmerman’s culture, strategy and business efforts, bolstering its place in the industry.  “This is the perfect time for Steve to accept the role of Zimmerman’s next Chief Executive Officer.  He is a champion of the Firm and has an incredible connection with employees and clients”, shares Dave Stroik, the Firm’s retiring CEO.  “Steve has a gift for organization and tenacity.  He will pursue a goal long after I would have given up – the perfect quality to lead us into the future”.

With over 30 years of architectural planning, design and project management experience, Raasch has focused on projects delivered within the healthcare environment for over two decades. His notable clients include: Froedtert Health; Children’s Hospital of Wisconsin; Aurora Healthcare; Rogers Hospital; Milwaukee County and Marshfield Clinic.   Since accepting nomination as the president of Zimmerman Architectural Studios in April of 2018, Raasch has been a key figure in the firm’s renewed focus on commercial, industrial and mixed-use market segments.  Healthcare, education, municipal and recreation facilities will also remain central areas of expertise that drive the firm’s practice.

In addition to being based in the area throughout his career, he attended the Milwaukee School of Engineering before earning his degree from the School of Architecture and Urban Planning at the University of Wisconsin-Milwaukee.

Dave Stroik will continue with the firm as Director of Client Services.  In this role Dave will assist in a variety of sectors – marketing, profitability and client satisfaction.  Stroik joined Brust-Zimmerman in 1975.  He was named President of the Zimmerman Design Group in 1999 and was instrumental in re-focusing the firm’s efforts on client satisfaction, design excellence and maintaining the business for future generations.  During Stroik’s tenure, the firm advanced sustainable design practices, energy conservation and new component technology.   In 2000, the firm received an “Architectural Firm Award” from the Wisconsin Chapter of the American Institute of Architects (AIA) and in 2016 was named Architecture Firm of the Year by the Daily Reporter’s “Newsmakers” publication.  Additional initiatives led by Stroik include the firm’s 2006 re-brand, which included a name change to our current Zimmerman Architectural Studios, and also the development of a new headquarters building, a multiple award winning adaptive re-use of an early 20th century industrial building in Milwaukee’s resurgent Menomonee River Valley.

Zimmerman Architectural Studios, which traces its roots to the firm formed by Peter Brust in 1906, is among the top 50 oldest Architecture firms in the United States according to Design Intelligence.  The firm currently ranks among the Top 300 US Architecture firms by Architectural Record.    Primary service market sectors include healthcare, education, commercial, municipal, recreational, religious and multi-family housing building planning and design.  The firm’s headquarters renovation project was most recently recognized by the Business Journal as the areas “Coolest Office” in 2018.

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Mark Zimmerman


Vice President, Principal  |  Director of Business Development

Director of Business Development: Since 1998

Education: B. Architecture 1979 | University of Notre Dame


Mr. Zimmerman has directed Zimmerman’s business development efforts for more than 20 years.   He has provided executive oversight on a number of projects including the development of a preliminary vision for the recently completed Sojourner Family Peace Center, and St. Ann’s Intergenerational Care Center – Bucyrus Campus (North). Both facilities were completed in 2015 and have already been recognized with multiple awards.  Mr. Zimmerman spent more than two years dedicated to the complex design and construction of BMO Harris Bradley Center, Milwaukee’s professional sports and entertainment arena.  For more than 30 years – 1988-2019, the Bradley Center was the home of the NBA’s Milwaukee Bucks, AHL’s Milwaukee Admirals and a wide variety of touring band concerts and national stage performance shows.

His commitment to the Greater Milwaukee Community is extensive. In addition to his past work with Sojourner, Zimmerman is a student mentor/adviser in Milwaukee’s Hispanic Community, serves on the Milwaukee Zoological Society board, and participated on the Cristo Rey High School feasibility study team. Zimmerman is a City of Milwaukee resident with strong allegiance and connections within the community.

What are your clients’ most important needs?

“We are the client’s handler, and trusted counselor, their resource from start to finish. It’s why I enjoy this career. It’s more than design, it’s synchronizing you with the client for the better part of two years or more. The relationships forged carry on for a lifetime.”

David Stroik


Director of Client Services


Director of Client Services:  Since 2019
President / CEO:  2000-2019
Project Principal:  Since 1989
Architect: Since 1975

Education: B. Architecture 1972  |  M. Architecture1974
University of Wisconsin-Milwaukee

Registration: 1975 Architect


Prior to moving into his new role as Director of Client Services, Mr. Stroik provided executive oversight for the vast majority of Zimmerman’s projects since 2000 when he was named President and CEO. With extensive experience in the practice and management of a variety of architectural projects, his guidance adds to the team’s strength. Stroik became president at Zimmerman after leading many of the firm’s significant assignments through the 1980’s and 1990’s, including: SC Johnson Wax Commercial Markets Headquarters, University of Wisconsin Grainger Hall School of Business and West Bend Mutual Insurance Headquarters. Stroik has been a longtime advocate for progressive employee programs as a means to attract and retain a high quality staff. Stroik is a Wisconsin native and was among the initial class of Architectural Studies graduates at the University of Wisconsin-Milwaukee.


“Philosophically, I feel the role of architecture is to inspire its observers and occupants beyond their original mission. For more than a century, Zimmerman has maintained a place of prominence in Wisconsin architecture through timeless, reliable, practical, classic and understandable designs. Today, we’re melding symbolism and emotion to our mastery of the mechanics and technology of architecture and having fun in the process.”